Product Design Portfolio
Strategic user experiences with beautiful product design that achieves results.
NGO Organization
Product Design for Disaster Relief App
Reduced complexity and streamlined efficiency, increasing usability by 62% in 3 years based on 360 heuristic criteria for product used nationally by 616,000+ people. Built design system with 180+ accessible WCAG 2.1 AA components.
Fortune 500
Store Maintenance Mobile Software Product
Designed mobile app for national retail chain, supporting workflows of 100s of technicians across the country servicing stores to save millions of dollars annually by maximizing the value of a minute in a work day.
NGO Organization
Service Design for Disaster Assistance Program
Modernized complex services by clarifying systems, improving caseworker and client workflows, reducing volume of manual work, and enhancing client experience to accelerate new program launch from 6 to 2 weeks.
NGO Organization
Product Design Strategy for Disaster Relief
Researched to develop product design strategy, helping to secure a $500k grant for enhancements by creating a measurable plan grounded in 2,230+ insights from 680+ people including business goals and expected impacts.
NGO Organization
Information Architecture & Building a Team
Audited 100s of content pieces to create uniform controlled vocabulary, taxonomies, metadata, navigations, and conventions while lowering average reading level by 50% and decreasing system processing volume by 63%.
NGO Organization
Design Course Creation & Teaching
Planned and facilitated 3 design courses on personas, journey maps, and service blueprints to 25+ cross-functional team members in 4 sessions to strengthen user centricity and usability across 6 products.
Government Agency
Vehicle Asset Management Enterprise App
Researched and designed a powerful enterprise application for one government agency’s vehicle fleet management system, improving system usability and reducing time on task to track 8,354 work vehicles by 133%.
Fortune 500
Commercial Real Estate Enterprise Discovery
Conducted research about business and user needs with real estate agents for firm’s software workflow transformation proposal, identifying 115+ pain points for resolution to break agents out of Excel, email, and other disjointed systems.
Fortune 500
Customer Onboarding Service Product
Designed a new application to onboard service vendors contracting with one national retail chain, reducing workflow onboarding timelines by 90% through process optimization and personalized user experience.
Retail e-Commerce
e-Commerce Customer Experience Website
Designed visual branding, enhanced customer experience, and refined search engine optimization, boosting traffic funnels by 150% and growing organic revenue by 58% with 23% more transactions.
Retail e-Commerce
Email Series Customer Experience Marketing
Executed email campaigns with creative visual design and storytelling with high engagement and return on investment, exceeding industry benchmarks by averaging 34% open rate and 20% click rate.
