Design Process

The best user experiences begin with discovery, research, and an intentional, results-driven strategy.

Discovery, Requirements, and User Research

I conduct research and meet with users and stakeholders to understand different people and their pain points, needs, and business goals.

Goal Definition, Framing Problems, and Testing

Create problem-solving concepts through sketches, wireframes, architecture, and prototypes for usability testing and iterations.

Visual User Interface Design Layout

Create styles and technical interactions for visual cohesion throughout the entirety of a digital product that fits into the brand’s identity.

Build, Observe, Measure, Test, and Iterate

After a UX design is deployed, I measure the results from an established baseline and make iterations based on user feedback and data analysis.

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